„1%”

Amnesty International Poland was Leo’s regular client for couple of years. 
It was  indeed treated as a serious client and brand not only as a “festival” opportunity.  The Client was always trying to come up with solid road map, consolidate their modest budget to find solutions to their communication and business problems. In Poland the organisation struggled with luck of trust, fairly low recognition, and insufficient knowledge of their  mission and goals. As a result their also struggled in the fund rising area.

„1% can make a 100% difference” is actually a Facebook application, supported with small scale print and direct marketing materials. The aim was to help Amnesty International  rise funds as well as educate about their causes in compelling yet contemporary way. Details on presentation board.

Agency: Leo Burnett Warsaw

Team:      Yigit Unan      Anna Gadecka

Merits: