„Bars”

Amnesty International Poland was Leo’s regular client for couple of years. It was  indeed treated as a serious client and brand not only as “festival” opportunity.  The Client who was always trying to come up with solid road map, consolidate their modest budget to find solutions to their communication and business problems. In Poland the organisation struggled with luck of trust, fairly low recognition, and insufficient knowledge of their  mission and goals. As a result their also struggled in the fund rising area

„Bars” visual is a very simple print idea, which creates sort of interaction with its audience. It causes the optical  discomfort while looking at it. Thus its physical impact strengthens the message – being behind bars is painful and difficult to bear. In the name of Aund San Suu Kyi heroic demeanour.

Agency: Leo Burnett Warsaw

Team:  Paweł Wojtak   Maciek Porębski

Prizes&Awards: KTR

Publications: Luerzers Archive, Ads of the World