„Maps”
 
Bonux is a popular family detergent. In general brand communicates itself as a smart solution, a problem solver. This series of prints shows the product as kind of family peacemaker preventing clothes from unintentional colouring during washing. It dramatizes natural and typical tension between particular family members.
 
 

Agency: Leo Burnett Warsaw

Team:  Yigit Unan   Anna Gadecka

Prizes&Award: Young Guns, KTR

Merits: Golden Drum

Publications: Luerzers Archive, Ads of the World