„Captcha”

Amnesty International Poland was Leo’s regular client for couple of years. It was  indeed treated as a serious client and brand not only as “festival” opportunity.  The Client who was always trying to come up with solid road map, consolidate their modest budget to find solutions to their communication and business problems. In Poland the organisation struggled with luck of trust, fairly low recognition, and insufficient knowledge of their  mission and goals. As a result their also struggled in the fund rising area.

„Amnesty  Captha” is a cyber project. The aim was to increase the number of signatures under  their petitions. We used the function of traditional captha and turn it into a tool collecting  people’s  signatures under petitions which  were Amnesty’s  main weapon in defending causes. Details on presentation board.

Agency: Leo Burnett Warsaw

Team:  Yigit Unan   Anna Gadecka

Prizes&Awards: KTR, Golden Drum

Merits: GPC 7+

Publications: Best Ads on TV – best interactive