„Watercolour”

Dreft is a liquid detergent with couple of variants and benefits. In general it cares about clothes not only washes them. It prevents along sizing, colour loss, and blackness shading. It is also connected as a product to the world of fashion in terms of mood and style. In terms of product equity is fairly loose a specially concerning P&G approach. It gave numerous opportunities for ideas.
 
 

Agency: Leo Burnett Warsaw

Team:  Sylwia Rękawek   Justyna Nakielska

Prizes&Awards: Golden Drum, KTR

Merits: The Cup

Publications: Luerzers Archive – ad of the month, Ads of the World