„Fans lineup”

Heineken key activity was 5 days long music festival with top world class artists lineup. Heineken wanted to extend the experience with its brand over those mentioned 5 days. We use the „pre gig” rush as a social fuel and check-in mechanics to highlight the true stars of the event – Heineken music fans.

Agency: Leo Burnett

Team:  Yigit Unan, Nina Łupińska

              Anna Gadecka, Piotr Zygmunt

Merits: KTR