„U-code”

Heineken key activity was  5 days long music festival with top world class artists lineup. The brief was to launch the new global brand message – „Open your world”, during the event in a way relevant to the young target group, in a contemporary and contagious way but within very limited budget. We used  QR codes and turned them into something meaningful for the audience in the festival environment. Take a look at presentation board and case movie.

Agency: Leo Burnett Warsaw

Team:  Yigit Unan   Anna Gadecka

Prizes&Awards: KTR, Golden Drum, OneShow, Best Ads on TV, Cannes Lions, Ads of the World

Merits: OneShow, Cannes Lions, Ads of the World, Best Ads on TV, Creativity, GPC 7+

Publications: Best Ads on TV, Ads of the World, Creativity