„Opener World Stage”
Heineken key activity was 5 days long music festival with top world class artists lineup The brand struggled being only the main sponsor with fairly basic branding. Each year they tried to be present during the event in a bit more meaningful way. We portrayed fans – interestingly looking people and used these drawings as design light motive for the brand during the festival.
Agency: Leo Burnett Warsaw
Nina Łupińska
Merits: KTR