„You do not have to understand”

Integracja (Integration) is a non-governmental organisation which supports disabled people by helping them to be treated equally, and become true members of the society. The scope of organisation’s activity is broad, but one of the main field is to prevent a professional exclusion.
This campaign was launching a system which helps to employ blind and linguistically disabled people. The print house prepared the real 3d Brail posters with the manifesto about how critical decent employment is for this people. In the movie we use authentic disabled people. Great cause which makes me proud of this work. Over 2000 disabled people found their job thanks to this campaign.

Agency: Leo Burnett

 Krzysztof Iwiński