Orange – „Land of talking – Space”

ORANGE-LOGO-GRAY

„Land of talking – Space”

„The land of talking” was a long term platform presenting Orange pre-paid offers. It utilised tools which – by global brand book standards – were described as ID Led (graphic usage of brand colours: orange, black, grey and white). ID led system gave freedom in terms of forms or techniques within otherwise very strict brand manual. It is worth to mention that Orange did not allow any kind of product or devices demonstration in the communication unless they were shown in a symbolic or metaphoric way.

The idea behind “The land of talking” was to create sort of surrealistic landscape, kind of land where GSM products and offers (time, conversation, minutes, text massages, discounts etc.) were materialised in forms of strange fauna and flora objects. So in fact it was an extended demo format but in unusual form and with surprising storytelling.
We produced over than 40 stories in two stages, with so called „Garden” and „Space” as a follow up. „The land of talking” became the main communication format/platform for Orange in Poland for over 3 years. Considered as brand global best practice. Partly used in other European markets.

Agency: Leo Burnett Warsaw

Team: Mateusz Goll Natalia Dudek