Leo Burnett – „Pencil calendar”

„Pencil calendar”

ALPHA 245, the famous pencil used by Leo Burnett himself has become a symbol of the Agency. Not only as a logo, but as a real tool used by burnetters all over the network. Cool item which makes people want to have one. During Xmas period and New Years Eve we decided to create a gift for our Clients based on Leo’s pencils. We added an extra twist, explaining that this pencil for people working in Leo Burnett office in Warsaw means more than just nice looking tool. It is a symbol of constant and permanent striving for outstanding ideas and the invitation to share that approach.

Agency: Leo Burnett

Team: Małgorzata Parczewska, Robert Chudzik