„Little Big Companies”

PeKaO is one of the two biggest banks in Poland. In terms of corporate banking and B2B it is perceived as huge corporations oriented , while small and medium enterprises are treated less seriously. The aim of this campaign was to change this perception and launch a package of specially designed products and services targeting small and medium size business.

Agency: Leo Burnett Warsaw

 Krzysztof Iwiński

Merits: Eurobest