„Womanlike statements”
 
The brand claim of Max Factor is „Make your glamour statement every day”. Brand’s world is fashion shows backstage. It is the mainstream brand and fairly shallow. We challenged it a bit and added a twist making it a „Feminity statement”. The series of magazine ads showed different types of female moods in unusual way. The technique we used was mascara brush drawing.
 

Agency: Leo Burnett Warsaw

Team:  Mateusz Goll   Natalia Dudek

Not published