„ID led”

ID Led or – orange on black. It’s a visual system devoted mainly to tactical communication. Based on fairly free usage of brand colours – orange, black, grey and white. ID led system gave freedom in terms of forms or techniques within otherwise very strict brand manual. It is worth to mention that Orange did not allow any kind of product or devices demonstration in the communication unless they were shown in a symbolic or metaphoric way. It gave many creative opportunities limited only by imagination.

Agency: Leo Burnett Warsaw

Teams:  Mateusz Goll, Krzysztof Iwiński, Robert Chudzik

               Natalia Dudek, Filip Szperl

Prizes&Awards: KTR

Merits: KTR

Publications: Shots