„I am Xmass”

Xmas campaign, bases on „I am” format had two copies – positive with the product and negative without the product. The foundation of the whole campaign had been the insight that „nothing can spoil Xmas as things which are not talked over properly”. It was a series of good and bad, funny scenes which people experience each Xmas. It was like „Christmas vacations” with Chevy Chase type of story but bit more nostalgic. Print is fairly interested visually as it utilizes photographic textures and backgrounds to create cartoon characters.

Agency: Leo Burnett Warsaw

 Krzysztof Iwiński, Agnieszka Kucharska