Orange – „Too short”

ORANGE-LOGO-GRAY

„Too short”

 

Again, one of countless semi formats created for the Brand. This campaign addressed its desire to be a little bit more edgy and sharp. As the brand perception – particularly among younger audience – was rather mellow. The aim was to appeal to youngsters. The offer was unlimited amount of minutes.
 

 

Agency: Leo Burnett Warsaw

 

Team: brush Robert Chudzik  pencil Kamil Kowalczyk