PZU – „Counterfits”

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„Counterfits”

 

PZU Counterfeits – a fairly brave (as comparative advertising is forbidden in Poland) campaign to warn public about not solid and not reliable competition. That was a result of market deregulation which caused massive drop in service quality and insolvency within insurance market.

 

 

Agency: Leo Burnett Warsaw

 

Team: brush Zofia Szymańska  pencil Filip Szperl

 

Merits: KTR

 

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