„Frivolous employees”
The owners of small&medium companies in Poland are not always aware how critical the insurance might be for them. They tend to treat company insurance as an unjustified cost. They do not take into account the danger that they employees might be dramatically irresponsible and turn from the valuable assets into threat.
Agency: Leo Burnett Warsaw
Team: Marcin Serafin Maciek Porębski
Merits: KTR