„Inside cameras”

This multimedia campaign was in fact a kind of educational program combined with policies customisation tool. By installing cameras in their cars customers not only verified they driving skills but also gained the option to design policies according to their particular usage of the car. Thanks to this they could reduce costs by making policies more sufficient.

Agency: Leo Burnett Warsaw

Team:  Leszek Ziniewicz   Łukasz Witkiewicz

Merits: KTR