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Dreft is a liquid detergent with couple of variants and benefits. In general it cares about clothes not only washes them. It prevents along sizing, colour loss, and blackness shading. It is also connected as a product to the world of fashion mood and style. In terms of product equity is fairly loose a specially concerning P&G approach. It gave numerous opportunities for ideas.
Agency: Leo Burnett
copy: Kamil Kowalczyk