„Grumpy old man”

Samsung as one of the first producers decided to entirely cancel production of traditional handsets. There is no problem with generation of smart phones savvy users. But older ones still remain wary in terms of modern technology. The aim of this campaign was to convince them to become a little bit more familiar with simple and playful features offered by Samsung smart phones.

Agency: Leo Burnett Warsaw

Team:  Misza Jabłoński   Piotrek Dugin

Publications: Ads of the World