„30 Aniversary”

Solidarność – Independent Trade Union wanted to celebrate its 30 anniversary. We created a visual symbol which was a schematic face of its leader Lech Wałęsa but all elements of the visual like moustache, aye, nose, eyebrow were forming the inscription „30 years”. This was a basis for production of posters, big scale OOH, stamps, murals – all in a manner of Polish Poster School combining the aesthetics of painting with the succinctness and simple metaphor of the poster.

Agency: Leo Burnett Warsaw

 Aleksandra Zalewska

Merits: GPC 7+