„My first adult T-shirt”
 
Tide or Vizir which is the brand name in CEE including Poland is woman’s allay in terms of keeping family white wardrobe clean and fresh. Great performance and unspeakable whiteness. Makes a load a little lighter – it is its brand purpose and main massage. This project bases on product innovation which helps women to unburden themselves and help kids to take care about their own wardrobe when they leave family home.
 

Agency: Leo Burnett Warsaw

Team:  Zosia Sobolewska   Krzysztof Nienautowski

Prizes&Awards: KTR, Golden Drum

Merits: GPC 7+

Publications: Ads of the World, Pencil shaveings, Coloribus, AdForum