„How to”

„Today changes with Orange” was a subsequent incarnation of Orange as a brand. And became the Brand signature. Due to dynamic growth, development and presence of technology in our daily life – devices and technology presentation became allowed to be shown in the communication. That unlocked the new approach. Info graphics, more obvious and straight forward product role, more realistic closer to real life in terms of mood and style.

Agency: Leo urnett Warsaw

Teams:  Misza Jabłoński, Ryszard Sroka

               Piotr Dugin, Natalia Dudek