„Packshots”

Żywiec Beer is an iconic polish brand. So is this campaign – so called „white campaign”. Żywiec used this campaign over the years, despite agency changes. Is very simple manipulation of the packshots plus witty headlines according to occasions, seasons, events, habits, routines and tongue twisters.
 
First execution tells about strong wind from Tatra mountains typical during spring time, second one uses old fashion name for glass, which sounds like the name of the mount. Is good to admit that the beer comes from the mountains so it was very frequent topic for its ads.
 

Agency: Lowe Lintas GGK

 Robert Chudzik, Krzysztof Iwiński